OpenAI tech to be used to in a full-length animated film
OpenAI is throwing its resources behind a mostly AI-generated animated film that was the brainchild of one of the company’s employees. As first reported by the , the film will be called Critterz and will follow forest creatures who go on an adventure after their village is disrupted by a stranger. Chad Nelson, a creative specialist at OpenAI, started designing the characters three years ago with the intention of making a short film using OpenAI’s .
The goal of the film is, in part, to show that animated films can be made for less money and in less time with AI. The team behind the film has set a budget of less than $30 million and a production schedule of only nine months. Both are a fraction of what it takes to produce a typical Hollywood animated picture. According to Nelson, OpenAI is hoping that if Critterz is successful, it might pave the way for adoption of more AI in the industry.
London-based Vertigo Films will produce the film along with Native Foreign, a studio in Los Angeles that specializes in using AI alongside more traditional video production methods. Native Foreign previously produced a faux Planet Earth-style , also titled Critterz, written and directed by Nelson. It used DALL-E to create all the visuals for the short, which Native Foreign then brought to life with (limited) animation.
The production team will hire human voice actors for the film’s characters and will hire artists to draw sketches that will then be fed into OpenAI’s chat and . The script for Critterz was penned by some of the same writers behind Paddington in Peru. The team aims to premiere the film at next year’s Cannes Film Festival in May.
Over the last few years, many Hollywood workers have fought to protect their livelihoods against AI encroachment. In 2023, after a protracted strike, SAG-AFTRA that would require “informed consent and compensation” should a studio wish to use AI-generated likenesses of any current or deceased SAG-AFTRA members. All of this comes against the backdrop of enormous by creatives alike.
